WordPress.com free blogs are also very customizable, with the right theme. This particular theme could be customized to include a branded header and color scheme, which along with many smaller tweaks, gave this blog a unique look and feel. Branding throughout is very important in building your reputation and growing your readership, since recognition of your brand plays into reader loyalty and sharability. For this Autism mom blog, both the color blue and puzzle pieces help connect The Spectrum Mom blog to readers’ already formed perceptions and makes the point, at first glance, that this blog is about Autism.
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“Before Bicultural Mom Designs gave my blog a makeover I did not have a brand. No one would have looked at my blog and thought ‘Autism blog’. Since the makeover I have had a great response to my blog, Facebook page, and Twitter!! I absolutely love the design!!! Thank You Bicultural Mom Designs!” - Susan Treptow, The Spectrum Mom
The Spectrum Mom >> Original Blog
