by Chantilly Patiño | Mar 24, 2014 | Niche Marketing |
“In a busy marketplace, not standing out is the same as being invisible.” - Seth Godin Building your credibility is an essential part of running a successful online business. For many, the internet is still a fairly new stomping ground and while...
by Chantilly Patiño | Mar 10, 2014 | Niche Marketing |
“Forget about trying to compete with someone else. Create your own pathway.” - Herbie Hancock When it comes to building your online presence, it’s always best to create your own path. Others may tell you what works, how you should portray yourself...
by Chantilly Patiño | Mar 3, 2014 | Brand Strategy |
“Unless you have absolute clarity of what your brand stands for, everything else is irrelevant.” – Mark Baynes Recently, I shared the secret to getting ahead. But once you’re emotionally and physically ready to take action, what’s next? Where...
by Chantilly Patiño | Feb 24, 2014 | Entrepreneurship |
“Leap, and the net will appear.” - John Burroughs I don’t have any formal training in business and I’m not a marketing professional. As a result, I have sometimes found it difficult to navigate the entrepreneurial space at times. Painful...
by Chantilly Patiño | Feb 17, 2014 | Entrepreneurship |
“The secret of getting ahead is getting started.” - Mark Twain That quote may seem simple, but it feels more honest than any other business advice I’ve ever heard. When I started my business, it honestly wasn’t because I was ready to, it’s because I HAD...
by Chantilly Patiño | Jan 20, 2014 | Niche Marketing |
Improve SEO & Get More Traffic in 5 Simple Steps 1. Back links. This is probably one of the most important steps you can take to improve SEO. Google assigns rank based on the number of other websites “talking” about you, or linking up to you. It...
by Chantilly Patiño | Jan 20, 2014 | Blogging to Business |
A simple guide to pitching brands One of the topics discussed at Hispanicize 2012 was how to pitch to brands. Should it be a formal or informal pitch? What should you put in your pitch? What can you expect when brands approach you and how should you respond to...
by Chantilly Patiño | Jan 6, 2014 | Niche Marketing |
Submitting your business to website directories doesn’t have to be difficult. One of the things that I learned through research when I started blogging is that there are literally tons of ways to promote your business for free. In fact, I have spent $0 dollars...
by Chantilly Patiño | Dec 30, 2013 | Entrepreneurship |
Entrepreneurship. The funny thing is, I didn’t even really consider myself an entrepreneur until recently. I pretty much grew up thinking that only the elite could call themselves entrepreneurs. People who went to business school, had financial backers and could...