What is Growth Hacking?
There are a number of ways to market your blog or business, but one of the most effective ways is through growth hacking. While growth hacking is nothing new, the term may be obscure to some, so I’m going to explain it here.
Growth hacking is type of marketing that focuses on rapid, metric growth. This means that you’ll create metric goals (like 10,000 Facebook likes, or 100,000 pageviews, 1 million app downloads, etc.) and then develop focused strategies and methodologies to help you reach those goals quickly and with as little capital as possible.
It’s a perfect marketing strategy for bloggers, solopreneurs, and small business owners who often don’t have a marketing budget.
There are lots of different ways that you can use growth hacking to create rapid growth in your business, and here is just one example to get you started.
Examples of Growth Hacking
Metric Goal: Get 10,000 email newsletter signups.
Potential Growth Hacks:
- Make the signup process easier.
- Add your newsletter link to all of your social profiles.
- Offer a “free gift” to encourage more signups.
- Prompt shop customers to signup when making a purchase.
- Create a cross promotion campaign with a related brand.
- Add a popup subscription form to your website.
- Run a contest, giveaway or sweepstakes.
- Offer incentives for subscribers who invite their friends.
- Create exclusive content for subscribers only.
- Add a signup form under every blog post.
Have you used growth hacking?
Almost every one has used some form of growth hacking, probably without even knowing it. Have you used any of these hacks or others? Share your best hacks with us in the comments!
For more on growth hacking and digital marketing, check out Google’s marketing app for small business, Primer. It’s filled with tons of great, easy tips to help you create a winning marketing plan.
