What are Pinterest Rich Pins?
Rich Pins aren’t just for food bloggers. Pinterest Rich Pins are great for any blogger or business owner who is interested in maintaining their branding and getting more clicks on their pins.
Pinterest describes Rich Pins as “Pins that include extra information right on the Pin itself. There are 6 types of Rich Pins: app, movie, recipe, article, product and place.”
RELATED: Ultimate Recipe App for Food Bloggers
Depending on the type of pin that is shared on Pinterest, you’ll get a different output. Here is what a regular pin looks like for an article…and then you’ll see the Rich Pin version below (before and after).
Here’s a quick look at a recipe rich pin.
Setting up Pinterest Rich Pins for your Website
Setting up Pinterest Rich Pins is a lot easier than you might think. It really doesn’t require any technical skills and only takes about 2-3 minutes.
If you have any trouble with the steps below, you’ll need to make sure that you have Open Graph enabled on your site. Yoast offers this feature free with their awesome Yoast SEO plugin, so if you already have it installed on your site, you shouldn’t have any problems.
RELATED: How to Add a Pinterest Pin Button to Your Images
Start here
To get started, visit this link: https://developers.pinterest.com/docs/rich-pins/validator/
STEP 1: Click the button at the bottom that says, “Validate your Rich Pins.”
STEP 2: Add your link to the “URL debugger”. This will need to be an internal link, and not your homepage. In most cases, you’ll want to choose a link to one of your blog posts.
STEP 3: After validating, you should see a confirmation that your application has been processed. You’ll also get an email letting know once your website has been approved (usually within minutes).
UPDATING PINS: If you’re debugging to update your rich pins metadata, simply hit the “Fetch New Scrape Information” once you’re done to propagate your new favicon or updated content to your pins.
And that’s it! You’re all set. Now, head over to Pinterest to see what your updated pins look like.
You can also visit pinterest.com/source/yourdomain.com ← sub your domain name here.
RELATED: How to Setup Swiftype Search for WordPress
Questions? Leave ’em in the comments.
