Latinas Think Big
Branding & Identity Development, Website Design & Development, Content Strategy / Copy Writing, Signage & Print Design, Sponsorship Development, Community Development, Social Media Campaign Planning, Email Marketing, SEO & Search Optimization, Website Management, Facebook Community Management, Content Writing and Curation
LatinasThinkBig.com is a global society of women, connecting for peer mentoring, networking and opportunity sharing. Together, with Founder Dr. Angélica Pérez-Litwin, Latinas connect and collaborate to accelerate their careers and businesses.
Angelica and I have worked together for several years on numerous projects; New Latina, to ELLA Institute, Latinas Think Big and many more smaller projects. Latinas Think Big started as a live event in New York City and rapidly grew into a community of over 16,000 women determined to create global impact.
As the Brand Manager and Digital Media Director for Latinas Think Big, I managed several aspects of the brand, including brand identity development, website design, content strategy, community development, social campaigns, digital marketing and sponsorship development.
Angelica’s vision for Latinas Think Big was to create a series of live in-person events, online networking and career development resources for ambitious Latinas. Through the branding we wanted to convey a professional, welcoming, inspiring atmosphere of community and collaboration.
Another of our goals was to design the websites and digital platforms with usability in mind. Every resource needed to be easily accessible. We also chose platforms that allowed network members to readily connect with each other, respond to peer questions and provide support. Usability and accessibility were key considerations in designing Latinas Think Big platforms and increasing brand reach.
In just the first year of Latinas Think Big, we were able to generate an enormous amount of excitement for the brand. That reputation has continued on and helped Latinas Think Big to grow beyond any one platform. Instead, Latinas Think Big reaches across platforms, and has consisted of in-person live events, tele-seminars, Twitter parties, a Facebook community, curated articles, peer mentorship and a series of other engaging activities. Latinas Think Big has become a powerful resource to Latina professionals across the nation and continues to thrive as a growing network of supportive and entrepreneurial women.
“Chantilly is a loyal supporter of our initiatives and is fully committed to the success of every one of our programs, big or small. She has always provided excellent feedback on our projects and has taken part in every aspect of planning as we work to evolve our current brands. Her web designs are beautiful, her campaigns are powerful, and she has helped us get the attention online that our organization truly deserves.”
— Dr. Angelica Perez-Litwin
Social Entrepreneur & Creator of LATINAS THINK BIG™